Council receives ‘special recognition’ for its commitment to inclusivity

Posted by: Belinda Hargreaves

Fri 29th December 2023

Amber Valley Borough Council (AVBC) has received ‘special recognition’ for its commitment to inclusivity.
Activity Alliance, the national charity and leading voice for disabled people in sport and activity, recently hosted the Get Out Get Active (GOGA) celebration event, bringing together organisations from across the UK to recognise and celebrate the profound impact of the program.
A spokesman for AVBC said: “At the heart of the celebration was a unique opportunity for attendees to reflect on the transformative influence of GOGA, a groundbreaking initiative designed to create inclusive opportunities for the least active in society to engage in physical activity together.
“Amber Valley Borough Council, a dedicated champion of inclusivity, received special recognition during the event by being honoured with the prestigious Embedding Inclusion Award.”
Councillor Elaine Sherman, Deputy Cabinet Member for Housing and Public Health at Amber Valley Borough Council, expressed her pride. She said: “We are incredibly proud to have achieved all our targets and witnessed the transformative impact GOGA has had on our community.
“This accolade underscores the council’s dedication to embracing the GOGA approach so that we can continue to work closely with our communities to positively reshape our practices in the pursuit of inclusivity and community well-being.”
The aims of GOGA Amber Valley, part of the wider efforts of Towards an Active Amber Valley and Making our Move, is to “understand what works to get the least active disabled and non-disabled people moving together.”
The council spokesman continued: “GOGA funding has supported various activities in Amber Valley, including SEN Disco, Walking Football, Heanor Bowles Socials, Infinite Wellbeing, Deaf-Initely Women walking and swimming sessions, personalised physical activity support, and local walking groups.
“As GOGA approaches the end of the year, it is on track to have reached an impressive milestone of 160,000 disabled and non-disabled individuals engaged in physical activity since its inception.”
For more information about GOGA and Activity Alliance, go to

Pictured from the left: Adam Blaze (Chief Executive, Activity Alliance), Sarah Rodgers (Place Lead Amber Valley and High Peak, Active Partners), Chris Frost (Community Physical Activity and Wellbeing Lead, Amber Valley CVS), Kat Southwell (Head of Programmes, Activity Alliance), Helen Kellett (Physical Activity and Wellbeing Project Officer, Amber Valley Borough Council), and Helen Derby (Get Out Get Active Programme Manager, Activity Alliance).

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