Enchanted Rose Florist, located on Alfreton's High Street. It's won an I Do Wedding Award.

Enchanted Rose: The Alfreton florist offering delivery up until – and on – Christmas Eve

Posted by: Laura Hammond

Mon 12th December 2022

The shop window of Enchanted Rose always brightens Alfreton’s High Street but the florist’s festive display is particularly beautiful.

Featuring Christmas wreaths, plants and more, it showcases some of the incredible creations put together by this independent family business.

The business was set up by Lisa Insley, who had been working as a florist elsewhere but wanted something that enabled her to make the most out of work while being a mum to her young son.

With the support of her mum, Lisa followed her dream and opened a shop at the Derbion, in Derby, in October 2018.

She said: “We quickly outgrew the space and needed more space for weddings. We found a lot of our lovely customers were in the Alfreton area so we did some research and found our lovely little shop on the High Street, which we adore.”

The shop in Alfreton opened in September 2021.

Despite having two stores, Enchanted Rose continues to be a small family-run business.

Lisa said: “Our wonderful team is made up of myself, my mum, my younger sister and our loyal reliable driver. We also have my dad who helps out at busy times.

“My sister is possibly the most hardworking person you’d ever meet, for saying she didn’t want to get involved with me and my mum’s idea at first! My mum is full of energy and ideas and can’t sit still for one second. She’s not only the backbone of our business but also our family.

“We all work well together. We are all from different backgrounds and come together as a dream team! Always there to back each other’s ideas up and always thinking outside of the box.”

Enchanted Rose offers a range of different bouquets, memorial wreaths, dried flowers and personalised balloons. It also creates wedding flowers, buttonholes and table displays.

This Christmas, it is also offering a selection of festive bouquets and graveside wreaths.

The florist offers delivery in the Alfreton and Derby areas up to – and including – Christmas Eve.

You can find out more by popping in to the shop or by visiting the website here.