Businesses and organisations across Alfreton are being reminded that there is still time to be a part of the forthcoming ‘Alfreton in Bloomers’ project.
The reminder of Alfreton Town Council’s invitation for organisations to join in on the town centre initiative comes as it has been announced that 11 have, so far, already signed up to take part.
We reported last month that there is set to be a display of some very large bloomers as part of the town council’s latest campaign to raise awareness of Alfreton and its businesses.
‘Alfreton in Bloomers’ is a new project being organised by Alfreton Town Council in partnership with David Nieper and Decx.
A spokesman for the town council said: “We are working on a project to replace the umbrellas that were on Institute Lane, Central Road and at Alfreton house. We will be celebrating the heritage and history of the textiles industry of Alfreton.”
They further explained: “The aim of this project is to showcase Alfreton, its businesses and community through innovative advertising whilst supporting the regeneration of the town.
“Any sponsorship funds remaining after production of the cost of the ‘Alfreton in Bloomers’ will be donated to a local charity or chosen charity appropriate to the project.”
The installation of the Alfreton in Bloomers is planned to take place in early May 2024 and it will stay in place until September.
Now the town council is calling on local businesses, within the DE55 postcode area, to get involved and sponsor the project, while also have their business advertised within the display.
The businesses and organisations which have already signed up to be a part of the Bloomers project are: Printscene, the Market, Alfreton Football Club, Genesis Centre, Retro & Ink, David Nieper Academy, Curiosity Interiors, Stephen Toon, RSM Home and Gardens, Prestige Driveways, and Alfreton Leisure Centre.
The council spokesman said: “The washing line concept will be built by displaying items of clothing, relevant to the business, where possible, with sponsorship details contained.
“The cost of the sponsorship will include the manufacturing and preparation of installation which includes strengthening of the items of clothing so that the display is relatively unaffected by the weather. Items should remain in a position where the sponsorship details can be seen.
“The final design of the layout installation will provide maximum benefit to the larger items, staggered across the line to the one in front/behind.
“We anticipate an average of eight items per washing line. This is based on four items such as shirt trouser etc, then bloomers/boxers, pair of socks for example. This also includes clothes pegs for the items to be hung from.
“To display one item, supplied by the sponsor, will cost £175. To display a washing line with four items supplied by the sponsor, will cost £395.
“Each line will contain four sponsored items and up to four in fill items which will be the bloomers, boxer shorts and t-shirts.
“This will provide advertising for participating businesses from May to September.”
The spokesman added: “This is an exciting and new project for Alfreton, a perfect advertising opportunity for any local business.
“The town council would ideally like to work with David Nieper Foundation and David Nieper Academy to supply the garments where possible.
“Initial sponsors who will be invited to take part are all businesses in DE55 area, this will include independent, national and international companies. Promoting the variety of businesses in our vicinity.”

To find out more about getting involved in the Alfreton in Bloomers project, call Alfreton Town Council on 01773 520032, or email office@alfretontc.co.uk

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